When I first heard the concept of Transmedia something awoken in me. The concept of orchestrating media was not alien to me. As a visual effects artist I have worked in everything from Film, animation, commercials, games, online, offline, television, creating, producing and directing and a stint in stop motion – years and years ago.
But the concept of being intentional on how to spread your storyworld in the brave new world of multiscreens was extremely exciting to me.
How would I fit in this world?
What is the role I should play?
Enter the Transmedia Producer!!!
So how do you become one – that is what I embarked on discovering.
There are so many amazing people online you can learn from. Yes – of course I read http://henryjenkins.org/
But the work of my dear friend Robert Pratten of http://www.tstoryteller.com/ truly gave me a clear sense of how to approach it.
Being a part of the San Francisco http://storyworldconference.com/ production team which consisted of me and http://www.endurablegoods.com/ was my honor and pleasure as finally I met my tribe of transmediaists who flocked to SF to bring the new message of pervasive experiences on a multi – screen global scale.
One of the panels I loved talked about Navigating the Silos and had three women: Rossie Allimonos http://www.xmedialab.com/mentor/rosie-allimonos , Nicoletta Iacobaccihttp://nicolettaiacobacci.com/ and Lisa Hsia http://www.nbcuni.com/corporate/management/executives/bravo/lisa-hsia (and two awesome guys: John Heinsen http://www.linkedin.com/in/johnheinsen and Ivan Askwith http://www.linkedin.com/in/ivanaskwith)
The idea of navigating and bringing the “silos” together, which here referred to the many parts of a working production house. That person who can understand, communicate and collaborate with all of these silos is the grand orchestrator, the transmedia producer.
Karina Halpern of http://about.me/TransmediaReady called it the synthesys – the person that helps all of it comes together.
Together with the talented Cythia Jabar http://www.transmediakids.com/ they create the Transmdia Families card game: https://docs.google.com/document/d/12qbTQm6sPxzrqOv8Mms43acBe11oTGBxCdILule_Bcw/edit?hl=fr&authkey=CKaZrNQO&pli=1
And wish to create a overall understanding of the roles, responsibilities and perspective that each member has.
For me – the aunt – The transmedia producer called forth. I have worked on the many armed goddess for a while now – and last week it came together – in this card I created below:
The many armed goddess holds many things and controls many platforms – but she is at peace with working with all.
I think the role of the intentional Transmedia Producer (or Transmedia synthesizer) is for a person who finds themselves at ease juggling many disciplines, ideas and projects.
For the past few years I have been priming myself for such a job – visual effects, editing, producing, running a youtube channel, learning all about social media, transmedia, business, personal development, interpersonal communication, organizational behavior, event organizing and much more.
I AM READY – BRING IT ON!