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Who is the Transmedia Producer

Posted in Blog on Tuesday, November 8th, 2011 at 6:29 am 6 Comments
Who is the Transmedia Producer

When I first heard the concept of Transmedia something awoken in me. The concept of orchestrating media was not alien to me. As a visual effects artist I have worked in everything from Film, animation, commercials, games, online, offline, television, creating, producing and directing and a stint in stop motion – years and years ago.

But the concept of being intentional on how to spread your storyworld in the brave new world of multiscreens was extremely exciting to me.

How would I fit in this world?

What is the role I should play?

Enter the Transmedia Producer!!!

So how do you become one – that is what I embarked on discovering.

There are so many amazing people online you can learn from. Yes – of course I read http://henryjenkins.org/

But the work of my dear friend Robert Pratten of http://www.tstoryteller.com/ truly gave me a clear sense of how to approach it.

Being a part of the San Francisco http://storyworldconference.com/ production team which consisted of me and http://www.endurablegoods.com/ was my honor and pleasure as finally I met my tribe of transmediaists who flocked to SF to bring the new message of pervasive experiences on a multi – screen global scale.

One of the panels I loved talked about Navigating the Silos and had three women: Rossie Allimonos http://www.xmedialab.com/mentor/rosie-allimonos ,  Nicoletta Iacobaccihttp://nicolettaiacobacci.com/ and Lisa Hsia http://www.nbcuni.com/corporate/management/executives/bravo/lisa-hsia (and two awesome guys: John Heinsen http://www.linkedin.com/in/johnheinsen and Ivan Askwith http://www.linkedin.com/in/ivanaskwith)

The idea of navigating and bringing the “silos” together, which here referred to the many parts of a working production house. That person who can understand, communicate and collaborate with all of these silos is the grand orchestrator, the transmedia producer.

Karina Halpern of http://about.me/TransmediaReady called it the synthesys – the person that helps all of it comes together.

Together with the talented Cythia Jabar http://www.transmediakids.com/ they create the Transmdia Families card game: https://docs.google.com/document/d/12qbTQm6sPxzrqOv8Mms43acBe11oTGBxCdILule_Bcw/edit?hl=fr&authkey=CKaZrNQO&pli=1

And wish to create a overall understanding of the roles, responsibilities and perspective that each member has.

For me – the aunt – The transmedia producer called forth. I have worked on the many armed goddess for a while now – and last week it came together – in this card I created below:

The many armed goddess holds many things and controls many platforms – but she is at peace with working with all.

I think the role of the intentional Transmedia Producer (or Transmedia synthesizer) is for a person who finds themselves at ease juggling many disciplines, ideas and projects.

For the past few years I have been priming myself for such a job – visual effects, editing, producing, running a youtube channel, learning all about social media, transmedia, business, personal development, interpersonal communication, organizational behavior, event organizing and much more.

I AM READY – BRING IT ON!

6 Comments to “Who is the Transmedia Producer”

  1. Jay O'Conner says:

    Great Article and spot on. So Glad you are a connection as I specialize in Transmedia Brandcasting I guess I am the Transmedia Dutch Uncle. Monetizing Transmedia Productions is my total focus. We are getting close to a very major viral push on the term, the industry and the process for getting more content into the market not less. Thanks for a great article.

  2. Go for it, Maya! So much of assembling a talent team is about understanding what makes people tick and enabling them to tick louder, better, more harmoniously. Also: being the calm, peaceful center of the creative storm. I think you’ve nailed it with your many-armed goddess. :)

  3. pat zuckerman says:

    GREAT CARD – JUST A MERE QUESTION – WHY IS SHE ASIAN??

    LOVE YOUR CONCEPT

  4. Fantastic your article about Transmedia producers!

  5. [...] Who is the Transmedia Producer | mayazuckerman.com Blog Together with the talented Cythia Jabar http://www.transmediakids.com/ they create the Transmdia Families card game: https://docs.google.com/document/d/12qbTQm6sPxzrqOv8Mms43acBe11oTGBxCdILule_Bcw/edit?hl=fr&authkey=CKaZrNQO&pli=1 And wish to create a overall understanding of the roles, responsibilities and perspective that each member has. Karina Halpern of http://about.me/TransmediaReady called it the synthesys – the person that helps all of it comes together. [...]

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  • Who is the Transmedia Producer
  • Who is the Transmedia Producer
  • Who is the Transmedia Producer